Mike Featherstone's Consumer Culture and Postmodernism (Published in association PDF

By Mike Featherstone

ISBN-10: 1412910137

ISBN-13: 9781412910132

The First variation of this modern vintage can declare to have positioned ‘consumer culture’ at the map, definitely with regards to postmodernism. up to date all through, this increased re-creation includes a totally revised preface that explores the advancements in shopper tradition because the First Edition. one of the so much noteworthy components mentioned are the influence of worldwide warming on intake, the increase of the recent wealthy, alterations within the North/South divide and the recent range of purchaser tradition. the result's a booklet that shakes the bounds of dialogue, from one of many most well known writers on tradition and postmodernism of the current day.

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Additional info for Consumer Culture and Postmodernism (Published in association with Theory, Culture & Society)

Example text

The same can be said for two other features of postmodern culture identified by Jameson: the transformation of reality into images and the fragmentation of time into a series of perpetual presents. Here we can take an example which encompasses both features: the media, which tends to be central to many discussions of the postmodern sensibility (one thinks for example of Baudrillard’s simulational world, where ‘TV is the world’). Yet for all the alleged pluralism and sensitivity to the Other talked about by some theorists one finds little discussion of the actual experience and practice of watching television by different groups in different settings.

We also need to consider the competition, changing balances of power and interdependences between specialists in symbolic production and economic specialists (cf. Elias, 1987b) within conditions of a growth in the former group’s power potential as producers and consumers accompanying the growth of mass and higher education in Western nations in the postwar era. We need to examine some of the processes of de-monopolization and de-hierarchization of previously established and legitimate cultural enclaves which has brought about a phase of cultural declassification in the Western world (DiMaggio, 1987).

Of course, some intellectuals may have articulated well the experience of the shocks and jolts of modernity. Yet we need to make the jump from modernity or 4 Modern and Postmodern: Definitions and Interpretations postmodernity as a (relatively restricted) subjective experience to outlining the actual practices and activities which take place in the everyday lives of various groups. Certainly the descriptions of subjective experience may make sense within intellectual practices, and within aspects of the practices of particular audiences educated to interpret these sensibilities, but the assumption that one can make wider claims needs careful substantiation.

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Consumer Culture and Postmodernism (Published in association with Theory, Culture & Society) by Mike Featherstone


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