Giacomo Casanova; Rachel Zurer's Casanova's "Icosameron", or, The story of Edward and PDF

By Giacomo Casanova; Rachel Zurer

ISBN-10: 0941752003

ISBN-13: 9780941752008

ISBN-10: 094175202X

ISBN-13: 9780941752022

After a shipwreck, Edward and Elizabeth locate themselves within the middle of the earth and reside for eighty-one years with the small people they locate there.

summary: After a shipwreck, Edward and Elizabeth locate themselves within the heart of the earth and stay for eighty-one years with the small people they locate there

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Read or Download Casanova's "Icosameron", or, The story of Edward and Elizabeth : who spent eighty-one years in the land of the Megamicres, original inhabitants of Protocosmos in the interior of our globe PDF

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Additional info for Casanova's "Icosameron", or, The story of Edward and Elizabeth : who spent eighty-one years in the land of the Megamicres, original inhabitants of Protocosmos in the interior of our globe

Example text

As competition drives the price of core products down close to costs, and as technology has the effect of commoditizing products, the profitability of a business is, increasingly, more dependent on these aspects of a product than on the core product itself. More and more, there is a tendency to sell the basic product free or ‘at cost’ with all profits arising from the personalization factors. For example, it is a widespread practice for mobile phone companies to give away free cellular phones, while the market for personalized ringing tones and icons is estimated to be one billion dollars in Europe alone.

Well, with respect to the cost reduction driver it is clear that the business website is an even cheaper way of disseminating routine information. And the revenue benefit never materialized because the customer profile information was rarely delivered and consumer hostility to ‘blind’ telemarketing is universal. The consumer benefit was the much heralded ‘singlepoint-of-contact’ benefit that would prevent consumers being passed from one department to another. It is quite clear that this was rarely achieved and that the consumer experience of call centres is almost universally negative.

But the fact that this results in a very comprehensive list of services does not disguise the truth that it nonetheless remains an inflexible menu, albeit a very comprehensive one. A guest who requests a shoe-shining service where this is not one of the many services on offer will be met with blank incomprehension and a yawning gap will continue to exist between disguised product-centred systems and genuinely customer-centred ones. At one extreme are market pirates; businesses that exist to exploit a temporary need in the marketplace where no intention exists to offer any value proposition or to build enduring relationships.

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Casanova's "Icosameron", or, The story of Edward and Elizabeth : who spent eighty-one years in the land of the Megamicres, original inhabitants of Protocosmos in the interior of our globe by Giacomo Casanova; Rachel Zurer


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