By Marshall T. Poe
A background of Communications advances a conception of media that explains the origins and influence of other different types of verbal exchange - speech, writing, print, digital units and the net - on human background within the long-term. New media are 'pulled' into frequent use by way of large ancient developments and those media, as soon as in common use, 'push' social associations and ideology in predictable instructions. This view permits us to work out for the 1st time what's really new concerning the net, what's now not, and the place it's taking us.
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Additional info for A History of Communications : Media and Society from the Evolution of Speech to the Internet
In dialogic networks, therefore, we would expect to see democratic social practices and an ideology – deliberativism – that validates them. Deliberativism is premised on the idea that everyone should speak for themselves. In contrast, the slower a medium, the more monologic its network; the more monologic a network, the more social practices realized in it will be centralized. Monologicity impedes expression. In monologic media networks, then, we should see centralized social practices and an ideology – dictatorism – that justiﬁes them.
For chimps, this is some combination of size, strength, and, perhaps, loyalty (as evinced by grooming behavior). This propensity to go with the “big guy” when seeking allies would seem to be widespread among all higher mammals, humans included. ” The difﬁculty is that this criterion for selection loses its effectiveness as competing coalitions grow in size. A big guy can tip the balance in ﬁghting between small groups, say ones with only two or three members. But a big guy is not going to make much of a difference in a struggle between large coalitions, particularly if outnumbered.
Nonetheless, it has the cardinal advantage of familiarity. Without any additional study, we already know by direct and daily observation how speech and memory shape our intimate groups; therefore, it shouldn’t be very difﬁcult to make inferences about how they affected early hunter-gatherer bands. We will use this technique, albeit cautiously, in all that follows. Accessibility Talk, as they say, is cheap. So is hearing, though we don’t usually acknowledge it. The fact of the matter is that the vast majority of us are born with all the equipment we need to both send speech and receive 36 HOMO LOQUENS it: a mouth, a pair of ears (though one will do), and a brain capable of encoding and decoding language.
A History of Communications : Media and Society from the Evolution of Speech to the Internet by Marshall T. Poe